Origins

First principles

Expansions

Startups, as it were

Developed markets, and the trade
The social graph, promotional and growing

Some ways to automate the process forcefully to gain an edge
Way back in the 1970s and early 1980s, the tech industry created a transformative new technology that gave governments and corporations an unprecedented ability to track, analyse and understand all of us.
[But not really, because it’s complicated and unpredictable despite the math]
Don’t fret, your edge is a whole universe in the making.